Retail Lighting Design: Five Best Practices for Shop Lighting

Making products visible in today's retail environment means making full use of light to complete.
From:SEEPOSH—Connie
Making products visible in today's retail environment means making full use of light to complete.
Products with sufficient light will attract customers' attention, and proper lighting is the key. This means that when designing an active plan, attention should be paid to the location, brightness, color temperature and color rendering index (CRI) of lighting fixtures. Light emitting diode (LED) lighting plays a leading role in lighting designers and architects, and can meet most retail lighting technical requirements.

Retail Lighting

1. Adopt a balanced approach
Indiscriminate commercial lighting is not conducive to the display of products in a retail environment. Appropriate retail lighting can compare various products, so that customers can focus on one thing at a time. Too much lighting will overwhelm the customer's senses. Instead, strike the right balance between ambient light and accent light. For similar reasons, avoid using too many contrast color temperatures.

2. Ambient lighting
The perfect balance between key lighting and ambient lighting is the key to store design. Focus lighting can be fun, but if you emphasize everything and don't emphasize anything, you give up the ability to make products popular. Ambient lighting – usually ceiling or wall mounted – helps customers better inspect, check and evaluate your products. If the lights in the store are too dim or too dim, it will be more difficult for customers to buy your products.



3. Thinking - planning - lighting up the space
Consider multiple options when designing retail space lighting. Volume illumination projects a wide cone, providing general illumination. The product display and floor layout should be generic, which is why most designers prefer adjustable recessed lights or track lighting. Therefore, consider the unique needs of lighting spaces. What does the space need? Where are the lamps installed? Are there too many different fixtures randomly placed in the entire space? If so, this may lead to a visual confusion. To avoid this effect, create a space layout to display the products matching each lamp to the most attractive display. In addition, avoid lighting products at the same level. Change the brightness level to better emphasize certain products.

4. Prevent spot
Texture is important when it comes to proper retail lighting. When designing spaces, it is usually best to avoid black ceilings. Too many shiny surfaces or dark finishes - reflective ceiling lights - can be distracting or visually disorienting. Use a matte finish for best results.

 If you have any questions about the lighting design of retail stores , please consult with seeposh.

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